Mercedes-Benz revealed it latest luxury concept car called Ocean Drive for the Detroit Auto Show. The Ocean Drive was named after the famous strip in Miami South Beach. Mercedes-Benz is trying to revive the tradition of large luxury convertibles which have been taken over by smaller sport convertibles like the MX-5 and S2000. The Mercedes Benz Ocean Drive features the maximum in elegance, lifestyle sophistication and exclusiveness it represents automobile culture at its most attractive and desirable.
The Concept Ocean Drive isn’t just designed to inspire dreams and fantasies; it also serves a very practical purpose. Because design studies are always a good opportunity for designers to play around with less familiar themes, to see things from new angles and to explore new ideas. Not just a pure design exercise, they are also a way of stimulating a closer dialogue with customers and of trying out new ideas on the general public. This helps the designers get a feel for future styling trends and to develop and implement new design idioms.
The unique luxury convertible design study from Stuttgart turns a “dream car” vision into reality. At the same time it is also an affirmation of the design excellence and values of the Mercedes-Benz brand, including the brand’s traditional basic principles like excellent build and quality, comfort, effortless superiority, value retention and safety. These values have now been joined by three further key messages: passion, fascination and innovation. The Mercedes-Benz design philosophy both perpetuate proven styling themes associated with the brand and at the same time combines them with new and surprising ideas and forms.
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